McClainJohnson.com

Benny Benassi: Fully Satisfied

Benny Benassi is Italy’s best dance producer and the man behind the smash single “Satisfaction.” Benny took some time out of his busy schedule to talk (through his interpreter) about success, his newest project and how his music transcends the language barrier.

Do you create beats first or have vocalists compose lyrics first?
First it’s the drum loops and the bass, then the rest comes.

Do you write with the vocalists or do you work separately?
It depends. For example on “Satisfaction” the lyrics were written by my cousin Alle who produces with me.

When you finished “Satisfaction” did you know you had made a hit?
I was pretty sure it would go down well on the dance floor. I never imagined it would cross over and become a pop hit.

How long did it take you to complete “Satisfaction?”
From its conception to its final form, I would say a couple of months.

What was the process of recording “Hpypnotica” like?
It was a natural continuation of what Alle and I were doing in the studio. Some of the material was recorded before “Satisfaction,” but obviously after the success of “Satisfaction” we felt very motivated.

Do you have any tips for creating great beats?
Be original and dare to do what feels right to you.

If you could work with any artist, who would it be?
The list of artists I’d like to produce or remix is quite long. I appreciate artists who have a strong personality from Madonna downwards.

Do you remember your first DJ gig?
I was about sixteen and keen to learn. It was in near Reggio Emilia in the north of Italy.

Do you have a favorite gig that you’ve played?
There are several. Perhaps the party at the Queen club in Paris in September…

What¹s the longest set you’ve played?
I’ve played over three-four hours when I have really been enjoying myself and the club program has allowed it.

What is the craziest thing that¹s happened to you while on tour?
This whole thing about being famous is crazy enough for me!

What do you enjoy the most about Italy?
Well, it’s home…. family, friends, the food…

You are starting to have more dates in the United States. How are American crowds treating you?
So far, so good. It’s a great vibe.

Does the language barrier cause you any problems when playing in other countries?
Well, I’m trying to learn English and, of course, if I spoke English I’d be able to communicate better with the people around me, but when I’m playing the music… No language barriers, there.

Name your top five favorite records of the year
There are lots, I wouldn’t want to leave anyone out.

What is the best way to describe your work with The Biz?
They are full of character, have a great image and great routines on stage. It’s a good collaboration. They bring my sound to life.

Are you working on any new projects?
Yes, there is a parallel project called Benassi Bros which is more melodic and song oriented. The music is supposed to be a framework to highlight the talents of the vocalists. There is a single called “Illusion,” sung by Sandy, an English singer, that’s beginning to do well in Europe.

What DJs/artists inspire you?
There is a very long list here too. Paul Oakenfold is one.

Hypnotica is out now on Ultra Records. “Satisfaction” is also out now.

For more info on Benny, check out www.bennybenassi.com andwww.ultrarecords.com